Sharks Are Vital To Our Oceans

Sharks have been swimming in this planets vast oceans for over 400 million years. They are the predators of the ocean, and vital to the marine eco system. However, shark species around the world are facing extinction. 

Why is this dramatic population decline dangerous?

Sharks take many years to mature and grow, and they don't reproduce very often. We are seeing such a rapid decline in shark populations that they are simply not able to replenish their numbers fast enough to keep up with demand.

Without sharks, the ocean's ecosystem would be thrown into chaos. They are apex predators who help to maintain the balance beneath the waves by picking off the sick and weak and encouraging species diversity. 

If our oceans collapse then the planet goes with it as our oceans are responsible for producing 50% of the oxygen we breathe and absorbs 20% of CO2 emission we produce. 

Read more about the importance of sharks on Oceana.

Shark Finning

One of the biggest threats to sharks is the demand for their fins. The sharks fin is often used to make expensive soups and an increase in demand has led to a decline in a large number of shark species.

Quite often the shark will have its fin removed whilst it is still alive and then be tossed back into the ocean where it slowly dies. Each year 72 million sharks are killed for bowls of shark fin soup, which can cost up to $100 per bowl!

Shark Image 2


Overfishing of sharks occurs largely because there is very little regulation for shark fisheries and poor management leads to a lack of sustainability.

Overfishing is by far the biggest threat to shark species. It has been estimated that 100 million sharks are killed each year! This is an unbelievable number and one that means many species won't be able to recover. It is estimated that at the current rate of overfishing shark and other fish population could be wiped out by as soon as 2048!


Unfortunately bycatch is a common occurrence for sharks. They can easily get caught by mistake in nets and fishing gear designed for other fish.

Sharks are very susceptible to getting caught up in nets meant for other fish. Some of the species most affect are the great white shark, hammerhead shark, blue shark, mako shark and the shortfin shark. 

Hammerhead Shark Image

Read more about sharks on the WWF Website

Surprise Announcement!

In July we are super excited to celebrate Shark Awareness Day, so we are going to donate 10% of profits this month to Bite Back, a shark and marine conservation charity. They defend the high seas on the high street. We are thrilled to be able to support such an awesome cause! 

Be sure to keep an eye on our Instagram account for regular posts about sharks and shark awareness this month to learn more! And get your very own Shark Awareness Cap here...

Shark Awareness Baseball Caps - Better Than Half Price

This month we have an incredible offer for you. Normally $24.95 each, this month you can get a Shark Awareness Baseball Cap for HALF PRICE!

We have massively discounted multipacks so you could even get your cap for LESS THAN HALF PRICE PLUS FREE SHIPPING!

Shark Awareness Baseball Cap Half Price Offer

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