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Fish Free February!

Jan 30, 2021
Fish Free February!

The figures show that 90% of the worlds fish stocks are either fully exploited, over exploited or depleted! This spells trouble, not only for the billions of humans that rely on seafood for their diet but also for the ecosystem beneath the waves.

What is Fish Free February?

You have likely heard of the incredibly successful "Veganuary" campaign, where people go vegan for the month of January. Well, Fish Free February, is pretty self explanatory it is the challenge of going fish free for the month of February to reduce your impact on the ocean.

‘Everyone is talking about cutting meat consumption to protect the rain forests, but when it comes to the ocean, no one talks about cutting fish consumption. It’s all about plastic straws...’

We aren't saying that all fishing is unsustainable. Small scale fisheries using selective fishing gear can be sustainable and environmentally friendly, we have talked about sustainable fishing methods in a blog that you can read here. With the vast majority of seafood coming from the huge industrial fisheries it is hard to ignore the devastating impact they make on the worlds oceans.

Check out Fish Free Februarys website here and make a pledge to go fish free this month!

Pledge to Refuse Fish This February

5 Reasons To Reduce or Stop Eating Fish

  1. Bycatch - Wildlife such as dolphins, whales and sea turtles often are victims of bycatch, especially by larger fisheries in trawlers nets. By supporting line fishing you can be safe in the knowledge that no other marine life will have suffered for your fish.

  2. Depleted Fish Stocks - We know that many fish stocks are stretched to their limits and we also know that if we continue at our current rate then they could all collapse completely. 

  3. Ghost Fishing Gear - The ocean is full of fishing gear that has either been dumped or lost to the ocean from various fisheries around the world. This gear continues to keep catching and killing marine wildlife until it is removed. Much of it is made from plastic so will take centuries to break down.

  4. Environmental Damage - Certain fishing methods, such as bottom trawlers, can do horrific damage to the sea bed, stirring up sediment and uprooting bottom dwelling plants and fish from their home.

  5. Toxins & Chemicals - Studies have found that fish absorb contaminants such as PCBs, PBDEs and dioxins. Species such as sharks, swordfish, tilefish and king mackerel are known to contain high amount of mercury which can damage the kidneys, cause neurological and behavioural disorders and in severe cases lead to death.

By reducing the demand for fish we help to support healthier oceans and protect their inhabitants.

Supporting Whale & Dolphin Conservancy

We are super excited to announce that this month we will be donating 10% of all sales to the incredible Whale & Dolphin Conservation! Last year we were blown away to be able to donate over $320 and we want to do the same this year. 

The Whale & Dolphin Conservation are a leading global charity for the protection of whales and dolphins. With over 30 years experience in researching and educating and funding conservation for whales & dolphins across the globe. With successful campaigns such as speed reduction enforced to reduce the threat of ship collisions with whales and pushing for protected marine areas where the Risso’s Dolphins resides, there is no doubt that the work they do is fantastic!

Read more about them and their work here, you can also donate directly to them on their website!

February Charity Contribution 2021

Get Your Riptide Ring

We know that you love to protect the ocean almost as much as you love high quality products at epic prices. This month we are combining all three with our amazing Riptide Rings. 

Crafted from high quality tungsten steel with a beautiful combination of natural wood and abalone shell inlay. Normally these rings are $79.95 reduced to $39.95, however this month you can save over 60% and get your very own ring for just $29.95!

Not only that but this month 10% of sales are going to the Whale & Dolphin Conservation who work tirelessly for the survival of whales and dolphins.

Riptide Ring Offer

Click here to order your Riptide Ring today!

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